Train the Trainer Program

PCC Trainer Manual
Our Train The Trainer certification enables corporate trainers and independent coaches to facilitate the SpeechSkills 1.5-day “Projecting Credibility and Confidence” workshop and provide one-on-one coaching support using SpeechSkills’ materials and methodologies.

SpeechSkills provides the instructional design, training tools, in-class workbooks, supplemental video lessons, as well as a three-day live certification workshop to give the trainer candidate all of the tools necessary to be an effective role model of the material.
What resources are available to the trainer candidate?
  • The three-day certification workshop – This live training is led by SpeechSkills’ founder and author of The Credibility Code, Cara Hale Alter.
  • The Credibility Code Online (TCCO) video library – The library provides an in-depth video lesson for each core concept (over 20 in all) including demos of how to lead the associated skill drills, practice ideas, and assessment tools.
  • The Trainer’s Manual - This extensive guide supplies the trainer with all of the information necessary to execute each activity of the 1.5 day “Projecting Credibility and Confidence” workshop, including:
  • Timeframes – Provides the exact timeframe for beginning and ending each activity, conversation, video, etc.
  • Objectives – Explains the “why” behind each lesson and activity.
  • Instructions – Provides a step-by-step guide on how to execute.
  • Scripts – Offers a sample script for the more complex activities.
  • Possible discussion points – Outlines typical questions or challenges that may come up during the activity.
  • Photo thumbnails – Provides a thumbnail of the associated video, exercise, or worksheet in the Participant Workbook so that the trainer can stay “on the same page” as the participants.
  • TCCO support videos – Pinpoints the video in the TCCO library that addresses the skill in more detail and provides the specific time code for viewing a demonstration of the skill drill.
  • Trainer’s master notes – Provides a “cheat sheet” with the answers to all worksheets.
  • The Credibility Code book – Written by founder Cara Hale Alter, it details the core concepts of the Projecting Credibility and Confidence workshop while additionally providing case studies, practice tips, and real-world anecdotes.
  • 30-minute group follow up calls – Led by Cara Hale Alter, these calls give trainers the opportunity to ask questions and receive updates even after the three-day certification course is complete.
How does the licensing program work?

After completion of the three-day live certification workshop, Certified Trainers are authorized to use SpeechSkills content and materials to train their own workshop participants, employees, and/or coaching clientele for a period of up to two years after the certification date. During this period, the Certified Trainer is required to license materials from SpeechSkills by way of a Participant Packet for each person that he/she trains.

Each Participant Packet includes:
  • A 43-page Participant Workbook with worksheets, bullets of core concepts, self assessment tools, and practice checklists
  • Access code valid for one year to Credibility Essentials with over 30 bite-sized videos that focus on key skills and practice ideas
  • A copy of the book The Credibility Code

Please contact us to learn more about how we can customize a program for your organization. Call Ed Alter at 800.994.2042 x30 or email us.

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What People Are Saying

"After more than 25 years in the training and development industry, every once in a while a gem crosses your desk. SpeechSkills provides the complete package to show you how to deliver your message with impact."
— Joe Recchio
Manager of Training and Development
Dart Container Sales
"A home run! This training series was extremely well received by my regional vice presidents. A valuable use of time."
— Jay Larson
Vice President of American Field Operations
Mercury Interactive

Speechskills, LLC, Public Speaking Instruction, San Francisco, CA