The Opening Hook

A good presentation begins with a strong opening hook. A masterful hook not only entices the listener to pay attention, but is deeply relevant to the content of the presentation. Check out the link below for an example of an excellent hook by William Ury, co-author of Getting to Yes, as he delves into the topic of difficult negotiations. When there seem to be only 2 sides to an argument, and both sides are deeply opposed, Ury is dedicated to finding the third way. He illustrates this with an enlightening anecdote about 3 brothers and 17 camels.